About Us

The revolutionary technology behind SafePresence, the SURE® Advisor System and Stealth® Under Mattress Pads are the latest creations of company founder and president John Brasch.  The Brasch name is synonymous with innovation and improvement in the care industry.  He’s founded four companies that pioneered five paradigm-changing technologies for hospitals and long-term elderly care over the last 30 years. His latest product line leverages 21st century technology to help support a higher standard of care for seniors, improved compliance for hospitals and long-term care, and better outcomes for families.

John J. Brasch, Founder/President

Best known for founding the nation’s leading brands of patented Alzheimer’s safety products, John Brasch has an impressive record of innovative business, entrepreneurial and academic achievement.

He is the founder and former CEO of Senior Technologies and former CEO of the health care division of the Stanley Works. Brasch founded four ­­­­startup companies serving national and international patient care markets. He pioneered six new technologies including WanderGuard® for elderly safety and security.

The former associate vice chancellor of technology development at the University of Nebraska-Lincoln, Brasch also founded the Nebraska Angels, an angel capital network. He has been a board chairman of the Alzheimer’s Association of the Great Plains; executive director and president of Family Service Association of Lincoln; board president of the Health Care Manufacturers’ Marketing Council; and a member of the Board of Delegates of the American Health Care Association. Brasch holds master’s and doctoral degrees in business administration from Washington University in St. Louis.

Board of Advisors:

  • Greg Hurlbut, MD – Internist
  • Jeffrey Lipkin, JD – Retired private equity principal
  • Pedro Pereira – UK based healthcare industry executive
  • Virginia Leacock, SNF and ALF Industry Executive

Legal & Accounting:

  • Jack Heen – General counsel
  • John Dillow – Perkins Coie
  • Michael Eisenberg – Patent counsel
  • Robert Mitchell – Deloitte LLP

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J. Brasch Co., LLC
1620 N. 20th Circle
Lincoln, Nebraska 68503


8 a.m. to 5 p.m. Central Time





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